InfoComm 2025

June 11 - 13

Orlando

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Spotlight Stage

#4327

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What to Expect

Inspire Your Strategy

Explore new strategies to scale and thrive in decentralized media ecosystems, aiming to expand your total addressable market.

Forge Strategic Relationships

Engage with a passionate community of like-minded individuals, share ideas, and explore collaborative opportunities that will shape the future of media orchestrations.

Experience Innovation in Action

Step into a dynamic environment with innovative leaders and be among the first to experience emerging trends and technologies that are reshaping media production and distribution.

Media Production

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Adam
Lopez

Director and Technology Vertical Lead

James
Gulke

Account Executive

Atlas Orchestrate

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Lance
Polvado

Director, Product Portfolio Management

Connect With Our Experts

Book a meeting with our team to see how we’re supporting hybrid work, immersive experiences, and secure operations with scalable, consultative strategies.

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Greg
Gresh

SVP, Sales

Johannes
Stehr

VP, Enterprise

Jared
Timmins

SVP, Innovation

Jason
Kornweiss

SVP, Advisory Services

Heather
Best

Engagement Management, Advisory Services

Derek
Paquin

Vice President, Global Alliances

Robert
Bernard

Executive Vice President, Supply Chain & Procurement

Adam
Lopez

Director and Technology Vertical Lead

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Must Attend Sessions

Diversified is taking over the Spotlight stage with a lineup of dynamic presentations that will inform and inspire the way you approach technology and its integration into your business strategy. Don't miss these must-attend sessions to stay ahead in our digital world!

The Cyber Imperative: Securing Media in an Era of Evolving Threats

Wednesday, June 11

3:00 - 3:40 PM

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Spotlight Stage

Booth 4327

Presenters:
• Mat Newfield, President, Diversified
• Yong-Gon (YG) Chon, Managing Partner, GroCyber
• Unmesh Suryawanshi, Technology Lead for Enterprise Streaming & Security, Visa

Cyber threats targeting workplace media & AV technologies are advancing rapidly, making a defensible security strategy essential. No budget can fully prevent an attack, but organizations can minimize risk with the right approach. In this interactive panel, we will examine the financial and operational impact of breaches, including insights from IBM’s 2024 Cost of a Data Breach report. Key topics include shadow data risks, AI-driven attacks, and AV/media vulnerabilities. Attendees will gain actionable strategies to enhance cyber hygiene, implement proactive risk monitoring, and strengthen security resilience. Don’t leave cybersecurity to chance—prepare now.

Next-Gen Wellness: Experiential Tech Powers Patient-Centered Care

Wednesday, June 11

3:45 - 4:20 PM

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Spotlight Stage

Booth 4327

Presenters:
• Adam Lopez, Director and Technology Vertical Lead, Diversified
• Calaigh Copland, Regional Manager - Western Canada, Diversified
• Patricia Gagnon, Director Product Innovation, TELUS Health
• Steve Woods, Creative Technology Lead, Gensler

Modern healthcare is evolving beyond clinical care — it’s about creating environments that promote wellbeing, drive outcomes, and support preventative health from the moment a patient walks in. In this dynamic panel, TELUS Health, Gensler, and Diversified come together to discuss how they transformed the Calgary Care Centre into an immersive, tech-enabled space that alleviates patient anxiety and enhances the care journey.

Explore how thoughtful architectural design, seamless technology integration, and a patient-first mindset can redefine the care journey. The panel will highlight a variety of exam rooms, the different exam room technology deployed and the patient experience they deliver – from projection mapping, to curved OLED displays and diagnostic spaces equipped with advanced tools like the DEXA bone density scanner. You’ll hear how integrated LED elements and real-time visualization hubs support calm, clear, and collaborative patient interactions.

Whether you're in healthcare, design, or technology, this session will challenge you to imagine new possibilities for connected, future-ready care environments.

2030 Vision: The Future of AV

Thursday, June 12

11:00 AM - 12:00 PM

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Valencia Ballroom

W415AB

Presenters:
• Eric Hutto, Chief Executive Officer, Diversified
• Brad Hintze, Executive Vice President, Marketing, Crestron
• Dave Labuskes, Chief Executive Office, AVIXA
• Christine Schyvinck, President and CEO, Shure
• Jason Antinori, Sr. Solution Architect, TELUS

Join Diversified CEO Eric Hutto and fellow industry leaders for a high-impact discussion on the innovations and emerging technologies reshaping pro AV. From the convergence of AV, IT, and AI to seamless hybrid experiences and evolving service models, this session offers practical insight into what’s next—and how to stay ahead.

Additional Sessions

In addition to our Spotlight Stage sessions, Diversified team members will be participating in several other InfoComm sessions throughout the week. From technical deep dives to strategic discussions, our experts will be joining panels and presentations alongside industry leaders to tackle the real challenges shaping today’s AV, media and experiential landscape.

Introduction to PIM for Large Multicast Networks

Tuesday, June 10

11:00 AM - 12:00 PM

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Education Sessions (Level 3)

W311EF

Presenters:
• Brian Retzlaff, Account Executive, Diversified
• Jeremy Laurenson, Distinguished Systems Engineer, Cisco

We've learned how to configure our networks for managing multicast traffic using IGMP Snooping and a Querier. However there is another way to manage this traffic, Protocol Independent Multicast or PIM. Often, audiovisual deployments try to avoid using PIM for good reason. Sometimes, PIM can solve problems and when multicast traffic needs to be routed to different networks, PIM might be the right solution.

This session will differentiate between PIM and the "usual" way multicast traffic is managed. It will introduce the main concepts of PIM and help identify what types of network equipment is required to run PIM. The session will also focus on why PIM should not be used in most circumstances.

PIM is not the go to method for audiovisual multicast networks but it can be a tool in the belt. Knowing when to suggest PIM can help improve conversations with the network managers. This information, while not specific enough to teach configuration, will give participants the vocabulary and background to have a conversation about when or if to use PIM.

Note: Education Pass required to attend this session.

Using Network Filters, AV Over IP Meets Access Control Lists

Tuesday, June 10

2:30 - 3:30 PM

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Education Sessions (Level 3)

W311EF

Presenters:
• Brian Retzlaff, Account Executive, Diversified
• Kalee Luke, Territory Sales Manager, Legrand AV

Most AV pros who work with networks know about filters and access control lists. Few AV pros utilize them to keep their AV Over IP networks running smoothly. These filters can make complex decisions about what traffic passes or gets blocked. This session will demystify these seemingly complex ideas by helping participants understand why and how to utilize them. There will be a focus on multicast-based filters. Several real-world multicast addresses you should know will be identified and explained what they can do on the network. The session will differentiate between ingress and egress filters, it will explain how to determine if a specific switch offers the filters you need, and it will help determine the unique differences between unicast and multicast filters. For the more network inclined in the audience all of this refers to building appropriate access control lists for audiovisual networks.

Note: Education Pass required to attend this session.

Innovative Event Design: Real-World AI and Virtual Production Insights

Wednesday, June 11

9:30 - 10:30 AM

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Spotlight Stage

Booth 4327

Presenters:
• Heather Best, Engagement Management, Advisory Services, Diversified
• Amy DeLouise, Creative Director & Founder, #GALSNGEAR

From AI visualization to virtual production and more, the design, build and creation of event experiences is evolving quickly. Learn from speakers who will share case studies and real-world challenges and solutions. A brief networking mixer will follow.

Presented by #GALSNGEAR

Trend Forecast - Broadcast AV

Wednesday, June 11

1:30 PM - 2:15 PM

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Technology Innovation Stage

Booth 2461

Presenters:
• Jared Timmins, SVP, Innovations, Diversified
• Caitlin Shurilla, Director of Operations, Stream Virtual Productions Limited
• Elias Puurunen, Founder, Tractus Events
• Rachael Harris, Engineering Director - Event Solutions, American Express

Revolutionize your content creation. Discover how artificial intelligence is transforming production landscapes with automated content optimization, post-production, and dynamic script generation. Delve into the latest trends, from cloud-based production and real-time data integration to groundbreaking virtual set workflows. Learn how these innovations enable high-quality live content creation tailored to today's demands. Plus, explore augmented reality and interactive features that elevate viewer engagement, and design cutting-edge systems to support these pioneering advancements.

Selling Professional Video Products as Solutions: What Systems Integrators Want from Media Technology

Wednesday, June 11

12:00 - 12:30 PM

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Spotlight Stage

Booth 4327

Presenters:
• Sam Craig, Vice President, Advisory Services, Diversified
• Paul Stechly, President, Applied Electronics Limited
• Christopher Neal, Director of Business Operations, Advanced Systems Group LLC
• Chris Evans, Head of Knowledge & Insight, IABM

Join our discussion as we explore how system integrators play a vital role to play in introducing video and AV broadcast products to non-traditional customers such as those in the corporate, government, education, and house of worship verticals.

Discover how an outcome-driven, solution-oriented approach leveraging advisory partnerships can transform solution implementation, expanding opportunities for professional video products within sophisticated interconnected ecosystems.

Hear from Sam on how AV, IT and broadcast are no longer ring-fenced, but fused environments. The result? Today's integrator is evolving into a "convergence architect"--someone who doesn't just recommend products, but recommends complete solutions that align with business goals, user experience and technical demands.

Configuring Multicast Networks Hands-On

Thursday, June 12

8:30 - 10:30 AM

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Education Sessions (Level 3)

W311EF

Presenters:
• Brian Retzlaff, Account Executive, Diversified
• Jeremy Laurenson, Distinguished Systems Engineer, Cisco

Many guides and videos are available to show AV professionals how to configure a network to support IGMP multicast but there are few options available to practice. This hands-on session will focus on allowing small groups to configure a network to support multicast AV encoders and decoders. Focus will be placed on the ways major AV products require minor differences in the configurations and often these different products are put on different VLANs. Starting with a network switch with its default configuration, the participants will work in groups to support transport of the multicast traffic from encoders to decoders.

There are many different network switches with different methods for configuration. This session will focus on a single, large, popular, network switch brand but simultaneously, there will be guidance on how other brands would accomplish similar settings.

By completion of this session, participants will be comfortable with configuring a simple single switch network to support the transport of multicast traffic.

Note: Education Pass required to attend this session.

Land and Expand: Leveraging Digital Signage to Drive Corporate Revenue Growth

Friday, June 13

11:00 - 11:45 AM

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Spotlight Stage

Booth 4327

Presenters:
• Stephen Glancey, Diversified
• Michelle Montazeri, VP, Channel & Commercial Sales, Ergotron
• John Garmendi, Sr. Manager National Accounts, Consultants & Sales Support Engineers, Sony
• Tamara Bebb, Chief Executive Officer, Spectrio
• Andre White, BrightSign

This course explores how businesses can use digital signage experiences as a key tool to land new clients and expand existing relationships, ultimately driving revenue growth. By creating engaging, interactive, and personalized digital signage experiences, companies can enhance customer engagement, improve brand visibility, and unlock new revenue streams. Participants will learn how to strategically integrate digital signage into their business models to create memorable customer experiences that lead to increased sales and long-term growth.

Presented by Digital Signage Federation

Key takeaways:

Learn how to create engaging and personalized content that captures attention, drives customer interaction, and boosts sales.
Discover how to utilize digital signage for in-house promotions, third-party advertising, and cross-platform integration to expand revenue opportunities.
Uncover how to track customer engagement, assess campaign effectiveness, and use data-driven insights to refine content and maximize return on investment.

THANK YOU TO OUR SPONSORS